Shades of Green Journal

Welcome to the Shades of Green Journal!

From: The Green Works Team

Welcome to our new online Shades of Green Journal, devoted to all things green. Topics will include upcoming Green Works products, the latest trends in sustainability, green cleaning tips, and more, depending on what’s going on in the world. We also hope to feature guest writers from time to time.

We are starting this journal today because it’s been one year since we began our quest to take green cleaning to the mainstream. A lot has happened in the last 12 months: we began our cause-marketing relationship with the Sierra Club, even ringing the Opening Bell together at the New York Stock Exchange; we took Clorox into new categories like dishwashing liquid; and, we are proud to have grown the natural cleaning category by more than 100 percent since we launched.  

It’s been a good year for the Green Works brand and we look forward to a terrific 2009. Please feel free to email any comments, topic suggestions or questions to info@shadesofgreenjournal.com. 

Green Works News

From: The Green Works Team

News out of the Green Works brand this month includes the announcement of our financial contribution to the Sierra Club and the latest addition to the brand: Green Works Natural Cleaning Wipes. Another big piece of news is The Clorox Company’s announcement of its Product Ingredient Disclosure Program, which informs consumers about the ingredients in Clorox products.

When we launched the Green Works brand, our team wanted to make an impact beyond natural cleaning, which is why we established a cause marketing relationship with Sierra Club. Based on sales from April - December 2008, our team was able to contribute $470,000 to Sierra Club’s programs to help preserve and protect the environment.

This month, we also introduced the newest product to join the brand: Green Works Natural Cleaning Wipes.   

Another big piece of news from The Clorox Company is that we now have a web site listing all ingredients in Clorox cleaning, disinfecting, auto and professional products. Consumers have been telling us how important it is for them to better understand what goes into the products they are using everyday in their homes. Our Product Ingredient Disclosure program started with Green Works last year and has evolved to other products. Hopefully this program can help consumers make more informed choices. Visit our new site at http://www.thecloroxcompany.com/cgi-bin/form_ingredients.cgi.