From: Rachel Lincoln Sarnoff, Founder and CEO, EcoStiletto.com
Is green really the new black? In 2006, $32.8 billion was spent on healthy and eco-friendly food, beverage, personal care, and household products. In 2008, $7 billion was spent on natural and organic personal care products alone. And the natural household products category is projected to grow to $1.48 billion in 2011 (an increase of 119% from 2006).
Apparently, even in today’s economy, green is the new green.
But that doesn’t mean it has to cost you more money to go there. As demand grows and the supply of sustainable materials gets stronger, the costs of eco-friendly products go down until they compete with the mainstream stand-bys on the shelves.
A few months ago, I tested organic versus conventional kids’ lunches and found six cents difference in favor of the organic version: Check out the video to see how that breaks down. By now you’d probably save a whole dime to go green at lunchtime, and you’d certainly prevent your kids from ingesting a whole heckuva lot of pesticides.
On March 10, EcoStiletto Green Girls’ Night Out at Intuition for Dress for Success party showcased affordable green options in beauty and lifestyle to 200+ guests including Sarah Jane Morris (“Brothers and Sisters”), Katie Gill (“Drillbit Taylor”), Kristen Renton (“Days of Our Lives”), Carolyn Hennesy (“General Hospital”) and eco-lifestyle expert and author Anna Getty.
Eco-friendly products may be going down in price, but they don’t skimp on quality. We couldn’t have cleaned up afterwards without Green Works Natural Cleaning Wipes, which are 99% natural and retail for $3.39 (30-count canister) and $5.99 (62-count canister).
Products like these are easy on your wallet—and on the Earth. And now that you can find eco-friendly options in pretty much every store from Wal-Mart to Target, it’s easier than ever to stiletto-size your life!
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Rachel Lincoln Sarnoff is the Founder and CEO of EcoStiletto.com, which SELF dubbed an "earth-loving site we heart," the Los Angeles Times named "our favorite guide to being chic and green," and "Gossip Girl" Kelly Rutherford said is "for the woman who wants to do the right thing and still look good doing it." 30,000+ readers know online magazine EcoStiletto.com as the secret to stiletto-sizing their carbon footprints through fashion, beauty, lifestyle, celebrity and parenting tips. Sign up for the weekly newsletter at www.ecostiletto.com for a chance to win $500 in eco-friendly shoes each and every month in 2009, and stiletto-size you!
