According to a recently released survey by Grail Research, consumers are keeping up their green habits despite the recession. Although two-thirds of consumers admitted to adjusting their purchasing behavior due to the economic downturn, 80 percent of them have opted to stick with green products, the survey found. Consumers also consider environmentally friendly packaging a key driver in their decision to purchase green products, regardless of the product category. Pretty enlightening stuff! To read the full report, entitled the “Green Revolution,” please click here.
