Shades of Green Journal

Green Works & Clothing Swap Team Up to Encourage People to ‘Swap ‘Til You Drop’

From: The Green Works Team

In the old days, swapping clothes (or ‘hand-me-downs’) was something you tried to hide – both giving and receiving them. Now that green living has gone mainstream, recycled clothing has become a fashion statement and people are swapping/shopping guilt-free.
 
To promote living a greener lifestyle, the Green Works team today announced that we’re teaming up with Clothing Swap, Inc. to host clothing swap events in major cities, helping women across the country refresh their wardrobes in a greener way.  The series of events kicks off with a family swap event this September in New York City.  
 
Stay tuned for more information. To learn more about Green Works natural cleaners, click here.

The EPA Recognizes The Clorox Company for Setting New Goals in Reducing Greenhouse Gas Emissions as Part of EPA Climate Leaders Program

The U.S. Environmental Protection Agency (EPA) yesterday announced that The Clorox Company is among several companies to partner with the agency’s Climate Leaders program. The partnership will focus on setting new goals to reduce greenhouse gas (GHG) emissions.

EPA estimates that the GHG reductions by Climate Leaders Partners will prevent more than 50 million metric tons of carbon dioxide equivalents per year, which is equal to the annual emissions of more than nine million vehicles.  

To learn more about the program and The Clorox Company’s partnership, click here.

Check out Josh Dorfman's New Show TONIGHT on the Sundance Channel!

From: The Green Works Team

Feel starved for some quality green TV? Why not tune into The Lazy Environmentalist, a new series starring Josh Dorfman, which makes its debut on the Sundance Channel TONIGHT at 9pm? In his quest to save the planet, Josh turns to a professional “mixologist,” a “hypermiller” and other environmental gurus for some great eco-tips. Keep an eye out for Green Works, a co-presenting sponsor with Brita Water Filters, which will be featured in the premiere!  

Green Works™ Announces Winners of the Green Heroes Grant Program

Just in time for Earth Day, the Green Works team announced the winners of its Green Heroes Grant Program. Five eco-friendly community projects from across the country will each receive a $10,000 grant from the makers of Green Works natural cleaners to help these initiatives grow and flourish.

The Green Heroes winners include:

• Los Altos School District Living Classroom Program (Los Altos and Mountain View, Calif.)

        

• Carmel Area Roots & Shoots Green Teen Micro-Grant Program (Carmel, Ind.)

        

• Students for Sustainability (Chattanooga, Tenn.)

       

• Feed a Worm, Not a Landfill (Brooklyn, NY)

        

• Rogue River Greenway Project (Grants Pass, Ore.)

The grant recipients were determined by an online vote by the public after being selected as finalists by a panel of eco-experts that included representatives from the Sierra Club and ecofabulous.com and Josh Dorfmann aka The Lazy Environmentalist.

For more information about the winners or the Green Heroes Grant Program visit www.greenworkscleaners.com/greenhero.

"Go Dark" Tomorrow for Earth Hour!

From: The Green Works Team

Now in its third year, the Earth Hour challenge is more important than ever. Tomorrow, The Green Works Team encourages you to “go dark” for one hour – 8:30pm local time – to show your commitment to fighting climate change. Not sure what to do for those 60 minutes? Click here for some fun tips from the Earth Hour organizers.

Welcome to the Shades of Green Journal!

From: The Green Works Team

Welcome to our new online Shades of Green Journal, devoted to all things green. Topics will include upcoming Green Works products, the latest trends in sustainability, green cleaning tips, and more, depending on what’s going on in the world. We also hope to feature guest writers from time to time.

We are starting this journal today because it’s been one year since we began our quest to take green cleaning to the mainstream. A lot has happened in the last 12 months: we began our cause-marketing relationship with the Sierra Club, even ringing the Opening Bell together at the New York Stock Exchange; we took Clorox into new categories like dishwashing liquid; and, we are proud to have grown the natural cleaning category by more than 100 percent since we launched.  

It’s been a good year for the Green Works brand and we look forward to a terrific 2009. Please feel free to email any comments, topic suggestions or questions to info@shadesofgreenjournal.com. 

Green Works News

From: The Green Works Team

News out of the Green Works brand this month includes the announcement of our financial contribution to the Sierra Club and the latest addition to the brand: Green Works Natural Cleaning Wipes. Another big piece of news is The Clorox Company’s announcement of its Product Ingredient Disclosure Program, which informs consumers about the ingredients in Clorox products.

When we launched the Green Works brand, our team wanted to make an impact beyond natural cleaning, which is why we established a cause marketing relationship with Sierra Club. Based on sales from April - December 2008, our team was able to contribute $470,000 to Sierra Club’s programs to help preserve and protect the environment.

This month, we also introduced the newest product to join the brand: Green Works Natural Cleaning Wipes.   

Another big piece of news from The Clorox Company is that we now have a web site listing all ingredients in Clorox cleaning, disinfecting, auto and professional products. Consumers have been telling us how important it is for them to better understand what goes into the products they are using everyday in their homes. Our Product Ingredient Disclosure program started with Green Works last year and has evolved to other products. Hopefully this program can help consumers make more informed choices. Visit our new site at http://www.thecloroxcompany.com/cgi-bin/form_ingredients.cgi.