Shades of Green Journal

Green Works Natural Bathroom Cleaner Earns Green Good Housekeeping Seal

                       

                             

Today, Green Works Natural Bathroom Cleaner was among the first products awarded the Green Good Housekeeping Seal (GGHS), an environmental extension of the primary Good Housekeeping Seal. In order to be considered for GGHS, a product must first meet the requirements for the Good Housekeeping Seal, and then is further evaluated against select environmental criteria, including:

• Reduction of water use in manufacturing
• Energy efficiency in manufacturing and product use
• Ingredient and product safety
• Packaging reduction
• Brand corporate social responsibility

In the official press release, Rosemary Ellis, editor-in-chief of Good Housekeeping, said the Seal offers “consumers a guide, backed by scientific research, for products making significant steps toward being environmentally sound.”

For more information on the Green Good Housekeeping Seal, and to view a summary of the application, please click here.

Go Green & Win Green Works!

Want a way to reduce your carbon footprint and have a chance to win cool Green Works products? Well, if you shop at Food Lion grocery stores, now you can. All you have to do is sign up for their Shoppers’ Companion weekly email and Online Weekly Sales Flyer and you’ll be entered to win a weekly prize package that includes Green Works products, a Brita Slim Pitcher & Filter and a $100 Food Lion Gift Card! Drawings will be held every Thursday starting today until October 8, 2009. Download the official contest Rules here. Good Luck!

BlogHer '09 - What People are Saying about Green Works

BlogHer ’09, Day Two - It's Time 2 Review!

The second day of BlogHer ’09 is in full swing! The grass might look a little worn out, but the Green Works Team is anything but. After starting with 1,300 samples of our newest product—Green Works™ Natural Laundry Detergent—we are down to our final few. So if you haven’t picked yours up yet, now is definitely the time to stop by booth 217. And after you’ve tried the laundry product, or any Green Works product for that matter, be sure to let us know what you think at our online review page. We welcome and appreciate your feedback!

The Green Works Team

BlogHer ’09, Day One – Natural Conversation, and a Natural Lunch

At long last, BlogHer ’09 is here! The Green Works Team is excited to be on the ground in Chicago, and has already had a full morning of activity.  We heard from co-founders Jory Des Jardins, Lisa Stone and Elisa Camahort-Page, who talked about BlogHer’s evolving community of bloggers from all walks of life. Plus, they let us in on some big news – BlogHer ’10 will be in New York City! Click here to learn more.

 

These women are incredible.  Both at the Green Works “backyard oasis” and in the exhibition hall, we’ve had the opportunity to learn about their lives, interests and passions.  We can’t wait to meet everyone here!

 

Now it’s off to our Natural Networking Lunch…more soon.

 

The Green Works Team

Good Housekeeping LOVES Green Works Laundry!

 From: The Green Works Team

 

Our friends over at Good Housekeeping’s Research Institute (GHRI) can't seem to get enough of the newest products from Green Works: Natural Laundry Detergent and Natural Stain Remover. Carolyn Forte, who oversees all product testing for GHRI, loves the fact that the products are specially formulated to work in both standard and high efficiency (HE) washers. She also raved about the scents (Original, Free & Clear and Lavender), which she thinks are “really fabulous.” Coming from someone whose favorite household chore is laundry, this is quite the compliment. Thanks, Carolyn!

Eco-Find of the Week, Brought to you by Ecofabulous

Sweep Dreams

From: The ecofabulous Team

 

 

Whistle while you work, daydream while you sweep – doesn’t sound like your typical Saturday morning chore routine? While we can’t promise Prince Charming will save you from your domestic duties, we can add a little whimsy to your workload with a different sort of introduction. Hard working beauty meet hard working beauty. Designed and built for daily sweeping, Sweep Dreams brooms are made from 100% renewable sorghum and bamboo. Dyed in fantasia-like colors (eco-friendly and non- toxic, of course) they are assembled by adults under fair trade practices. Available in an assortment of sizes, a long broom will run you $27; a whisk broom is $13. With choices like emerald and yellow, magenta and turquoise, teal and lime green, the color palette will add interest to your current Cinderella-like rag and bucket setup. Now hurry and finish your chores, the clock strikes at midnight! *Look for Sweep Dreams on The Find Green.

For more ecofabulous insights, sign up for our weekly newsletter and be entered to win free eco goodies each month!

Introducing Green Works Natural Laundry Detergent & Natural Laundry Stain Remover!

From: The Green Works Team

 

Today, The Clorox Company announced the introduction of Green Works™ Natural Laundry Detergent and Green Works™ Natural Laundry Stain Remover, the newest additions to the Green Works family. Both products are tough on dirt and stains, but gentle on clothes. They also have been dermatologist-tested and clean without leaving a harsh chemical residue.

 

Like the rest of the Green Works line, the Natural Laundry Detergent and Natural Laundry Stain Remover are DfE-certified, not tested on animals, packaged in recyclable bottles, use biodegradable cleaning ingredients, and feature the Sierra Club logo.

 

Look for Green Works™ Natural Laundry Detergent and Green Works™ Natural Laundry Stain Remover in July wherever you buy Clorox products.

 

For more information on Green Works® Natural Cleaners, visit http://www.greenworkscleaners.com. 

Congrats to Green Works’ Jessica Buttimer!

From: The Green Works Team

 

The Shades of Green team would like to congratulate Green Works’ own Jessica Buttimer for being recognized as one of Ad Age’s Women to Watch 2009. The list highlights the top 30 influential female executives featuring marketers, media sellers and agency executives.

 

Jessica was also named to Fast Company’s 100 Most Creative People in Business list!  This year’s list honors those whose creativity has addressed a larger issue – “from the future of our energy infrastructure to the evolution of philanthropy to next-generation media.”

 

For Jessica, it was helping moms like her live a more natural lifestyle. She teamed up with a group of like-minded people and began work developing a product that was both natural and effective. The result: Green Works® Natural Cleaners, Clorox’s first new line of cleaning products in 20 years. She must have hit the creativity nail on the head because in its first year, Green Works® Natural Cleaners captured 42% of the natural cleaning market share!

 

For more on the story behind Green Works, visit http://www.greenworkscleaners.com.

San Jose, CA Named Greenest City

For your next trip, why not consider San Jose, CA? The city was voted the “greenest of 12 cities by Green Tech Media” and is becoming more eco-friendly in all sorts of ways, from implementing curbside recycling to utilizing more alternative fuels. Even San Jose’s hotels are getting greener. The San Jose Marriott, for instance, recently launched a “beta test” partnership with The Clorox Company, where Green Works® Natural Cleaners will be used for cleaning guest rooms!