Shades of Green Journal

Green Habits Continue Despite Recession

According to a recently released survey by Grail Research, consumers are keeping up their green habits despite the recession. Although two-thirds of consumers admitted to adjusting their purchasing behavior due to the economic downturn, 80 percent of them have opted to stick with green products, the survey found. Consumers also consider environmentally friendly packaging a key driver in their decision to purchase green products, regardless of the product category. Pretty enlightening stuff! To read the full report, entitled the “Green Revolution,” please click here.   

Green Works Natural Bathroom Cleaner Earns Green Good Housekeeping Seal

                       

                             

Today, Green Works Natural Bathroom Cleaner was among the first products awarded the Green Good Housekeeping Seal (GGHS), an environmental extension of the primary Good Housekeeping Seal. In order to be considered for GGHS, a product must first meet the requirements for the Good Housekeeping Seal, and then is further evaluated against select environmental criteria, including:

• Reduction of water use in manufacturing
• Energy efficiency in manufacturing and product use
• Ingredient and product safety
• Packaging reduction
• Brand corporate social responsibility

In the official press release, Rosemary Ellis, editor-in-chief of Good Housekeeping, said the Seal offers “consumers a guide, backed by scientific research, for products making significant steps toward being environmentally sound.”

For more information on the Green Good Housekeeping Seal, and to view a summary of the application, please click here.

Go Green & Win Green Works!

Want a way to reduce your carbon footprint and have a chance to win cool Green Works products? Well, if you shop at Food Lion grocery stores, now you can. All you have to do is sign up for their Shoppers’ Companion weekly email and Online Weekly Sales Flyer and you’ll be entered to win a weekly prize package that includes Green Works products, a Brita Slim Pitcher & Filter and a $100 Food Lion Gift Card! Drawings will be held every Thursday starting today until October 8, 2009. Download the official contest Rules here. Good Luck!

Consumer Study Names Green Works Top U.S. Green Brand

The Green Works Team would like to thank you for naming Green Works® the #1 U.S. green brand in a recent survey! To read the full story from The Environmental Leader, please visit: http://www.environmentalleader.com/2009/07/21/clorox-green-works-burts-bees-toms-of-maine-top-us-green-brands/.

The survey also found that consumers expected companies to reduce toxins, recycle, use energy efficiently, reduce packaging and pursue green innovation.  To learn more about The Clorox Company’s comprehensive sustainability initiatives, click here.  

The EPA Recognizes The Clorox Company for Setting New Goals in Reducing Greenhouse Gas Emissions as Part of EPA Climate Leaders Program

The U.S. Environmental Protection Agency (EPA) yesterday announced that The Clorox Company is among several companies to partner with the agency’s Climate Leaders program. The partnership will focus on setting new goals to reduce greenhouse gas (GHG) emissions.

EPA estimates that the GHG reductions by Climate Leaders Partners will prevent more than 50 million metric tons of carbon dioxide equivalents per year, which is equal to the annual emissions of more than nine million vehicles.  

To learn more about the program and The Clorox Company’s partnership, click here.

Eco-Find of the Week, Brought to you by Ecofabulous

Sweep Dreams

From: The ecofabulous Team

 

 

Whistle while you work, daydream while you sweep – doesn’t sound like your typical Saturday morning chore routine? While we can’t promise Prince Charming will save you from your domestic duties, we can add a little whimsy to your workload with a different sort of introduction. Hard working beauty meet hard working beauty. Designed and built for daily sweeping, Sweep Dreams brooms are made from 100% renewable sorghum and bamboo. Dyed in fantasia-like colors (eco-friendly and non- toxic, of course) they are assembled by adults under fair trade practices. Available in an assortment of sizes, a long broom will run you $27; a whisk broom is $13. With choices like emerald and yellow, magenta and turquoise, teal and lime green, the color palette will add interest to your current Cinderella-like rag and bucket setup. Now hurry and finish your chores, the clock strikes at midnight! *Look for Sweep Dreams on The Find Green.

For more ecofabulous insights, sign up for our weekly newsletter and be entered to win free eco goodies each month!

Eco-Find of the Week, Brought to you by Ecofabulous

Cozy on (C)up

From: The ecofabulous Team

 

 

When on-the-go even the most vigilant reusable cup carriers sometimes forget their companion. The occasional disposable cup sometimes simply cannot be avoided, but if you take those silly single-use cardboard holders, you need to get a grip... Cup Kozy is the solution to the estimated 14 billion coffee sleeves that are tossed each year.

Small enough to fit in the palm of your hand (in fact, the sleeve rolls up to be about the size of a chapstick tube!), the Cup Kozy can be attached by metal clip to your key ring or bag. Made of felt, a renewable resource known for its durability and flexibility, the Cup Kozy insulates your beverage while protecting your paws from excessive heat.

At $7, you may want to snag a couple – keep one in the car, one in your purse and/or give one as a gift! Pair with the "I Am Not A Paper Cup" for the perfect caffeine-inspired eco combination.

For more ecofabulous insights, sign up for our weekly newsletter and be entered to win free eco goodies each month!

San Jose, CA Named Greenest City

For your next trip, why not consider San Jose, CA? The city was voted the “greenest of 12 cities by Green Tech Media” and is becoming more eco-friendly in all sorts of ways, from implementing curbside recycling to utilizing more alternative fuels. Even San Jose’s hotels are getting greener. The San Jose Marriott, for instance, recently launched a “beta test” partnership with The Clorox Company, where Green Works® Natural Cleaners will be used for cleaning guest rooms!

Eco-Find of the Week, Brought to you by Ecofabulous

The Doctor Calls for Bedrest

From: The ecofabulous Team

 

 

 

 

 

Bedtime stories truly can come to life. Now you can subliminally teach your children how to save the Lorax while snuggled in funny and fabulous pesticide-free sheets from Pottery Barn Kids.

 

The enrapturing creations are all over the sheets ($89 for the twin set), with references to all the Seuss favorites – Green Eggs and Ham, The Cat in the Hat, Fox in Socks, and of course, The Lorax. Snuggle up together and read these eternal lessons with your children. You can develop an early appreciation and desire to save such things as the Truffula Trees - just think of all the places they’ll go!

 

For more ecofabulous insights, sign up for Zem’s List and be entered to win free eco goodies each month!

 

Green Works Nominated for “Heart of Green” Award!

From: The Green Works Team

The Daily Green recently announced the nominees for their 2nd Annual Heart of Green Awards, and Green Works is on the list! 

The Heart of Green Awards "honor those people, organizations and companies that have taken the green message to the mainstream — to the 'heart' of the American people." The Daily Green applauds Clorox for “amp[ing] up the market for green cleaners in a big way," saying it "deserves kudos" for "mainstreaming green."

The winners will be announced at the LEED Gold-certified Hearst Tower in New York City on April 23. 

Click here for more information about the Heart of Green Awards: http://www.thedailygreen.com/environmental-news/latest/heart-of-green-awards-2009.