Shades of Green Journal

Green Habits Continue Despite Recession

According to a recently released survey by Grail Research, consumers are keeping up their green habits despite the recession. Although two-thirds of consumers admitted to adjusting their purchasing behavior due to the economic downturn, 80 percent of them have opted to stick with green products, the survey found. Consumers also consider environmentally friendly packaging a key driver in their decision to purchase green products, regardless of the product category. Pretty enlightening stuff! To read the full report, entitled the “Green Revolution,” please click here.   

The Lazy Environmentalist Shows You How to Green Up Your Cleaning

 

Our friends at the Lazy Environmentalist had a great posting over the weekend about the reasons for making the switch to green cleaners. Not only are they good for the earth, but they’re becoming increasingly more accessible and affordable. So what are you waiting for? Start greening up your cleaning today!

Eco-Find of the Week, Brought to you by Ecofabulous

Cozy on (C)up

From: The ecofabulous Team

 

 

When on-the-go even the most vigilant reusable cup carriers sometimes forget their companion. The occasional disposable cup sometimes simply cannot be avoided, but if you take those silly single-use cardboard holders, you need to get a grip... Cup Kozy is the solution to the estimated 14 billion coffee sleeves that are tossed each year.

Small enough to fit in the palm of your hand (in fact, the sleeve rolls up to be about the size of a chapstick tube!), the Cup Kozy can be attached by metal clip to your key ring or bag. Made of felt, a renewable resource known for its durability and flexibility, the Cup Kozy insulates your beverage while protecting your paws from excessive heat.

At $7, you may want to snag a couple – keep one in the car, one in your purse and/or give one as a gift! Pair with the "I Am Not A Paper Cup" for the perfect caffeine-inspired eco combination.

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Eco-Find of the Week, Brought to you by Ecofabulous

The Doctor Calls for Bedrest

From: The ecofabulous Team

 

 

 

 

 

Bedtime stories truly can come to life. Now you can subliminally teach your children how to save the Lorax while snuggled in funny and fabulous pesticide-free sheets from Pottery Barn Kids.

 

The enrapturing creations are all over the sheets ($89 for the twin set), with references to all the Seuss favorites – Green Eggs and Ham, The Cat in the Hat, Fox in Socks, and of course, The Lorax. Snuggle up together and read these eternal lessons with your children. You can develop an early appreciation and desire to save such things as the Truffula Trees - just think of all the places they’ll go!

 

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Survey: Recession Prompts Green Buying

From: The Green Works Team

According to a recent survey, more consumers are considering buying ‘green’ products now than before the recession began, and even more said they will purchase ‘green’ items once the economy recovers. While this is encouraging news, the majority of consumers still are reluctant to get on the ‘green’ bandwagon. Their reason: cost. Green Works™ understands this concern, which is why our products cost less than other natural cleaners and are priced at just 20-25 percent premium relative to traditional cleaners. Now, you don’t have to choose between ‘going green’ and ‘saving green’ – you can have both!

Wall Street Journal Highlights Ingredient Communication and Transparency

From: The Green Works Team

Back in early February, we posted on this site about how Green Works and The Clorox Company were taking the lead in proactively and transparently communicating ingredient information to consumers (click here to read the company's January 2009 announcement).
 
Today’s Wall Street Journal reports on how other major household cleaning manufacturers have started to follow suit. Our own Reza Rahaman, Vice President of Global Stewardship, sums up Clorox's philosophy this way: "we err on disclosing anything that might be germane to anyone using [our products]." Let’s hope this trend continues!

Survey Shows Families Are Going Green to Save Money

From: The Green Works Team

In these challenging economic times, more and more families are going green to save money. Disney Family.com recently released the results of a survey that found that “79 percent of moms turn off the lights when leaving the room and 66 percent of moms unplug appliances when not in use,” as a way to keep household costs down. Here at Green Works™, we’re all about helping the everyday consumer save money and go green at the same time. In fact, Green Works™ products cost less than other natural cleaners. For more ways you can go green and save green, check out some of Disney Family’s tips here.

"Proud Traditionalists" Drive Green Sales

From: The Green Works Team

According to Brandweek's Elaine Wong, IRI research shows that green product sales are being driven by "proud traditionalists, those who buy green to save money." This runs contrary to the popular perception that sales of green products are on the decline given the recession, and that "eco-centrics, the most adamant supporters of green products," are driving sales. To learn more, take a look at the full story here: http://www.brandweek.com/bw/content_display/news-and-features/green-marketing/e3i719c968044c38f8c3ba2249486c7b56c?imw=Y.